In Defense of Basic | What Does It Meme?

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If you want to burn someone so badly you dismiss their entire identity, you call them “basic." It’s an insult leveled at someone unforgivably bland; whose interests are dictated entirely by what’s trendy or in mainstream fashion, and whose personality is no personality at all. Onscreen, we can spot the Basic Girl in movies and shows old and new, through her love of “trendy” fashion, brand-name items, or pop culture. Stories about this kind of character have long reinforced a common message: being The Basic Girl is bad. But is un-self-consciously enjoying mainstream interests really as terrible as pop culture has long made it out to be? Here’s our Take on why it’s time to embrace being basic -- if that’s who you really are.
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  • The first 1000 people to use the link will get a free trial of Skillshare Premium Membership: skl.sh/thetake03212

    The TakeThe TakeIl y a mois
    • Do "Bad Bitch" video, please

      Funny CloudFunny CloudIl y a mois
    • would love to hear you guys' process of putting those videos together. would make my day if I get an answer.

      Amy JamesAmy JamesIl y a mois
    • Love your channel’s content but you guys please do the gay men trope please

      OLIVER CHADLEY!OLIVER CHADLEY!Il y a mois
    • I don't know if you take recommendations or not, or if you did this already, but... as a Indigenous kid, may you please talk about some of the offensive tropes towards Indigenous people in media? I don't see many people talk about it enough, or they try to justify it.

      InfiniteIdeas squaredInfiniteIdeas squaredIl y a mois
    • When are you going to talk about hot Cheetos girls?

      AdrianaAdrianaIl y a mois
  • Rare time when I don’t fully agree with The take. I get where they’re coming from and agree to extent but I think a “basic bitch” is (or at least what it should be) is focusing less on the “mainstream” and more on the shallowness of the person. They like “normal” things because it’s “cool” to not because they actually do. They don’t know themselves in depth so it’s fake, it’s shallow (but not necessarily vain) and most of all they’re *boring* because they are not being themselves, a true individual. Although Alexis likes basic things, I don’t find her boring at all even though she gains depth, her whole journey is her trying to discover herself. (Even before they lost the money hence all the crazy journeys) it just happens to be that she finds it poor. But you could call her basic for the shallow element. Eleanor May be basic for her likes but she KNOWS herself. She chooses to not have depth, she doesn’t want it and I believe she is genuinely herself when she is on earth. If anything she doesn’t give a fork when anyone thinks of her so why would she try and be “normal” or basic?

    Lauren AlexanderLauren AlexanderIl y a jour
    • Okay they basically switch it all around and mostly agree with me at the end haha

      Lauren AlexanderLauren AlexanderIl y a jour
  • This is an example of misappropriation. Like most slang that has emerged for the the black community, basic has changed in part because of misuse and there many examples who not basic. Some these cases are mean just girls. And NO being “basic” is not and never will be cool.

    MaBonzo The ChiefMaBonzo The ChiefIl y a 3 jours
  • Quality video, but I gotta give a dislike for the misinterpretation of Emily in Paris. People don't hate the show because she's basic. We hate the show because it's racist, ignorant of other cultures, and just plain rude. Perhaps Emily has some basic interests, but she's not a character we can like because she just isn't a good character. She doesn't learn. She doesn't become a better person. She's just a conceited ass

    NeuromicNeuromicIl y a 3 jours
  • Basic girl = girls who like conventionally feminine things.

    Zeniah WilburnZeniah WilburnIl y a 5 jours
  • I would argue that Alexis retained basicness while growing

    FeyFelineFeyFelineIl y a 6 jours
  • America has so many way to insult and diminish people, especially female... being basic, being a karen, being a boomer... it is incredible I am learning a new one everyday XD

    KazuzartKazuzartIl y a 6 jours
  • A very important video. Great discussion👏👏

    Ana LuisaAna LuisaIl y a 7 jours
  • Bang on. Way too much judgement. He says judging people judging...

    Andy Wood MitchellAndy Wood MitchellIl y a 7 jours
  • Alexis is NOT basic. i love Alexis character development

    Aisyah NabilaAisyah NabilaIl y a 8 jours
  • Naah i don’t follow you on that one 😆

    Sarah WashingtonSarah WashingtonIl y a 8 jours
  • Using same examples as girly girls...."basic" women made this video......

    Autumn BeatyAutumn BeatyIl y a 9 jours
  • I love this! It shows a fresh perspective on being basic, truly, the most important thing is to be ourselves, and if that includes being basic then may as well do it, as long as we are true to ourselves

    Ill BluesIll BluesIl y a 10 jours
  • 14:15 - y'all missed out, could have called it "embrasic" 😂

    Fatimah IbrahimFatimah IbrahimIl y a 10 jours
  • The best way to live life is to just not give a f*ck. Plain and simple 💁🏻‍♀️

    Elise ZElise ZIl y a 10 jours
  • Elle Woods was not basic, nor were the female protagonists 'who were into fashion'. Do you guys even know what a basic character is?? How on earth is the pretty, confident, popular character who clearly has a unique sense of style and personality, the basic character? Flawed and lack depth maybe, but that's not the same as being basic. Being basic means only liking, thinking, and doing things that are mainstream and not really adopting your own sense of style or take towards it. I don't think this was the take that you guys thought it was.

    LolaLolaIl y a 11 jours
  • My home city is literally in this video numerous times and I feel personally attacked right now.

    Tish King-CraigTish King-CraigIl y a 11 jours
  • I really love how Legally Blonde shows up as a positive example in 90% of these tropes :) I've always loved it and it proves to be not just a "guilty pleasure" ;)

    Julia.AngelikaJulia.AngelikaIl y a 13 jours
  • @5:32 "wearing pink Red Sox gear" I have never been more directly attacked in a FRgold video. I will now go cry in my pink red sox pajama shirt for 20 years.

    FlameEmberFlameEmberIl y a 13 jours
  • Can you a 'Russian/Eastern European girl' trope, please?🙏

    Niki NNiki NIl y a 13 jours
  • I just hate how Basic is something no one wants to be. I wish I was basic when I went to school because not being basic can ruin your entire school career. I was always too girly, too tall, too shy, too opionated, too weird (even though I don't know what that really means). I just could never really relate to the others, for ones I was too basic (those were the meanest, I'll tell you) and not basic enough for others. No one can be oneself, it is truly terrible, we only have two categories as it seems. If someone younger reads this, I can tell you, it will get better and don't let anyone tell you, you have the wrong personality because you like Frappuccinos or Heavy Metal or just because you are are calm such as I was, except if you are a real asshole, then you should probably change.

    Domi NatorDomi NatorIl y a 13 jours
  • Loved it all but Emily in Paris is just a mediocre white girl's fantasy full of harmful tropes.

    Kitty El GatoKitty El GatoIl y a 14 jours
  • Being basic isn’t bad and hating basic people isn’t cool either it’s mean.

    EdAnne Rowe-TaylorEdAnne Rowe-TaylorIl y a 15 jours
  • I love that this video is sponsored by Skillshare, the most basic sponsor on FRgold 😂

    Authentically TrishAuthentically TrishIl y a 15 jours
  • Wait I thought being basic is a new ironic trend which already become old

    TrueFaceTrueFaceIl y a 16 jours
  • Emily in Paris can’t be used as a legitimate way to justify basicness because it was written as a solution to her artificial problems (which are very American fantasy if you ask any French person), and that could be told about a lot of this shows. In any case, basicness being a neutral characteristic of an individual seems more realistic than it being a strength.

    JoseJoseIl y a 16 jours
  • Nobody should spire to be like Emiliy in Paris. Yikes.

    Migue LopezMigue LopezIl y a 16 jours
  • I qouldn't use EiP as in a positive example capacity XD

    lillimarqlillimarqIl y a 16 jours
  • Hey, if liking popular and odd things at the same time makes me a weird hipster basic bitch, then so be it. Call me what you like, but I'll keep on enjoying my Gossip Girl, craft beer, board games, tech hobby, Sci Fi movies, sewing, RPGs and anime. And I'll enjoy every minute of it!

    SeverinsenSeverinsenIl y a 17 jours
  • I think you redefined basic here, by looking at the parts of the definition separately. But it is only basic if all of the criteria are met. Like if you talk about a square by first discussing everything with four sides and then everything with sides of equal length, and coming to the conclusion, that squares are totally diverse, because there are trapezoids and same sided triangles. It is not JUST about liking some popular things, if it was, everyone who is not basic would be a hipster. I probably like tons of basic stuff, even though I can not name one of the top of my head. And that's the point: I like them, not because they are popular, I don't even know if they are, but because I enjoy them. (prof reading here, and I thought of one: I kind of enjoy the MCU, and have never even touched a comic book - that has to be epically mainstream) No self aware person will like NO popular thing at all. Neither will any self aware person like ALL popular things. It is the uncritical adherence to everything (or most things) popular, for the sole reason that it is popular, that makes one basic. That is why it is considered bad. But if you include self aware people with some mainstream tastes, than, yeah basic would not be so bad after all. But that's not what the word means. And the fact that your take is too broad here, is shown in the many examples in the video that are by no means basic, as other comments have pointed out already.

    Luise HerpichLuise HerpichIl y a 17 jours
  • Oh, and I would love to hear your take on the rise of explicit sex in modern dramas. Is it legit, or just gimmick? Or something else?

    Michael BertrandMichael BertrandIl y a 17 jours
  • The offensiveness of the basic person is that their violate our finely tuned sense of individuality. A person who is perceived to lack individuality blends in with the crowd and lacks the sort of personality traits we use to distinguish one person from another. People seriously do not like that. Basic people are offensive to us precisely because all basic people are the same.

    Michael BertrandMichael BertrandIl y a 17 jours
    • Decide for yourself what you like and dislike. That's literally all you need to do. Forget all other considerations and try something then decide whether or not you like it based on whether or not you enjoyed it. Seriously. It's that easy. That's what edgy indie types like myself have been doing since grunge and it's why we end up being thought and fashion leaders. So go ahead and be basic..... as long as you are authentically basic!

      Michael BertrandMichael BertrandIl y a 17 jours
  • Maybe hating on basic bitches in part is hating consumerism

    ODYSSEYODYSSEYIl y a 18 jours
  • Many people instantly take a disliking to popular things, calling them overrated but like, there's a reason they are so popular, you know

    LOLIWINX EDITSLOLIWINX EDITSIl y a 18 jours
  • i love how utterly feminist this video, and your channel in general, is.

    camicamiIl y a 18 jours
  • What's wrong with being basic?

    SejalSejalIl y a 18 jours
  • Being conventional is not bad. Basicness is just a word to devalue a person. That person maybe is insecure or havent found what they likes or became arrogant. Every role is good. Being a conventional person is someone seeking connectivity. As we all are. We are all seeking love and connectivity in other ways. Some like to rebel, creat or appeal. It is all way to find identity. Let people be we all find a different way to explore and live our lives.

    Mr. PerfectMr. PerfectIl y a 19 jours
  • I like basic , they're always up on latest trends and fun to hang around , not like those hipsters with their underground warehouse avant garde experimental scream fests

    omenisticaufilaundaringomenisticaufilaundaringIl y a 19 jours
  • Cher and Elle definitely should not be in this video, true icons they are.

    KatKatIl y a 19 jours
  • Ok but Cher was NOT BASIC! Who owns alaia?!!!

    jjbear beautifuljjbear beautifulIl y a 20 jours
  • Only in movies is the basic person anything but the top of the food chain...

    Amanda PetersAmanda PetersIl y a 20 jours
  • Thank you for doing what you do❤️

    MethaliMethaliIl y a 20 jours
  • 20 minutes on a first world problem about having no character. That's impressive.

    Gaibriel SimpsonGaibriel SimpsonIl y a 21 jour
  • Emily in Paris truely isn't a good example of a good kind of "basic". Emily in Paris is a disgustingly ignorant and inaccurate portrayal of French people, how they view Americans and the city and the make up and culture of the people of Paris. It tokenizes LGBTQ, black and Asian characters and uses the only two POC characters to make racist jokes written by white men. When talking about her being basic, Emily's character is basic by being an ignorant, entitled white girl.

    Ak IraaAk IraaIl y a 21 jour
  • Idk I love the video, but I think you shit on the hipster in an almost ironic way

    Victoria AlmanzaVictoria AlmanzaIl y a 21 jour
  • I am basic, your're fake!

    flower_ girlflower_ girlIl y a 22 jours
  • But Emily in Paris is also a pretty racist and ignorant show against French people

    Lucid DreamingLucid DreamingIl y a 22 jours
  • As much as this video tries hard to make it ok.... there is just no good "defense" of Basic, either male or female, even though it is the elemental need for stability in any society at any one "period" of time. Te ones who are "different" for different's sake become clowns. THAT becomes their basic, unoriginal "different"... "let me dress all in black, those guys or gals seem to not care, and parents hate it" "let me be nonchalant about EVERYTHING sort of cynical but not really, those people look smart..." I used to have an acquaintance in college that was always quiet and "distant" just listening and not talking, with a sort of attitude of above the shit we were doing or discussing, and EVERYONE thought this man was smart as heck because he SEEMED above it all, one day he gets drunk, and starts to talk and offer his insights and opinions... and it turns out we found out WHY he didn't talk, he was stupid and dumb as a fucking brick, and the resin he didn't all was that he didn't understand a dumb ting being discussed and his distance was that he tuned out because he didn't understand a damn thing!! Turns out he hadn't read a single FULL book his whole life, and his "basic" understanding of everything was a muddle school ironic or sarcastic level. He was "interesting" and "mysterious" to all the women there, until he actually opened his mouth. How's that for basic!! And now this chicks want to make it ok or cool to be one??

    GGR TheMostGodlessGGR TheMostGodlessIl y a 22 jours
  • is base the same as basic ??? I can't keep up!!

    GGR TheMostGodlessGGR TheMostGodlessIl y a 22 jours
  • Black people came up with this phrase as well. Also apart of AAVE.

    Kay AKay AIl y a 23 jours
  • I got called basic because I'm not a lesbian lmfao

    VictubeVictubeIl y a 23 jours
  • Isn’t basic someone with iq in between 80-110, which is the majority of people

    Random thoughtsRandom thoughtsIl y a 23 jours
  • What astrange notion... Someone who likes the things that almoast EVERYONE likes is boring, that means that almoast EVERYONE is boring... This is a confusing thought

    Interessant ErklärtInteressant ErklärtIl y a 23 jours
  • I use basic for aggressively boring people, who are either femine women or masculine men.

    SphereSquaredSphereSquaredIl y a 24 jours
  • I remember when men were making fun of people who loved Harley Quinn because of Suicide Squad when they've been bragging all kinds of Heath Ledger's Joker merchandise they could find for over ten years until they finally could switch to Joaquin Phoenix's Joker with a brief but dissapointing enthusiasm for Jared Leto's Joker inbetween that might make a comeback.

    Lüis AlvaradoLüis AlvaradoIl y a 24 jours
  • ...as what my Grandmother would constantly tell me, "you may be those names that they call you. But the one thing you'll never ever be is ORDINARY."

    skymuffnskymuffnIl y a 24 jours
  • ANY FELLOW SMILE SQUAD FANS WHO NOTICED THEIR SCENES???? 🥰

    Alexandra DilfAlexandra DilfIl y a 24 jours
  • If you’re the kind of person that says, “that was a great video. It has, like, 20 million views” or “she has a great channel. She has, like, 10 million subscribers” you have my pity.

    Yellowsnow69420Yellowsnow69420Il y a 24 jours
  • Why are they called Ugg’s? Because they are ugly

    Yellowsnow69420Yellowsnow69420Il y a 24 jours
  • This is how the “I’m not like the other girls” trope thinks other girls are like

    Felipe DiasFelipe DiasIl y a 25 jours
  • Yes I'm basic...so what?🤡

    Chipmunk ParkChipmunk ParkIl y a 25 jours
  • OK, but Emily in París is a basic show, the whole thing,not just her.

    coletteletocoletteletoIl y a 26 jours
  • Whether to be basic or to be different, but the truth is people are multifaceted and have lives that are just as compelling as the next. That is the human condition.

    BeaBeaIl y a 26 jours
  • Undermining young girl's interests is soooo 2020

    Yunuel VázquezYunuel VázquezIl y a 27 jours
  • What song is playing when 3:21 start? Please I really want to know🤗😂😅

    TRACY SIERRATRACY SIERRAIl y a 27 jours
  • Pop culture mocks women who like what it tells them to like? Ok.

    Katheryn SaundersKatheryn SaundersIl y a 27 jours
  • Basic was just another way of putting “tropically girly” things down!

    Vanessa SkyVanessa SkyIl y a 27 jours
  • Did these people just say "what does it meme"....

    PinkGirlMorganPinkGirlMorganIl y a 27 jours
  • Was the take also wined and dined by Emily in Paris just like the emmies people or what? Who tf would defend that show

    Heather SaxtonHeather SaxtonIl y a 28 jours
    • @Avinash Garlapati Boeing’s the word

      Heather SaxtonHeather SaxtonIl y a 28 jours
    • yea Emily in Paris isso bo boring and racist

      Avinash GarlapatiAvinash GarlapatiIl y a 28 jours
  • Miranda Priestly is the definition of a "bad bitch."

    John McKenzieJohn McKenzieIl y a 28 jours
  • Can you do something with Portrait of a lady on fire?

    1fromoutside1fromoutsideIl y a 29 jours
  • For as long as i can remember. I have rejected my femininity, trends, and everything my peers are into. But ive been learning to embrace my femininity, maybe try what everyone else likes to see if i might like it but my taste is mostly the same. I like old shows, old movies, simple coffee, singers that aren't constantly making headlines and things that arent "basic". I try so hard to be different cause i want to constantly surprise people, but i keep loosing track of who I am.

    AggressicaAggressicaIl y a 29 jours
  • I don't think that "liking what's popular" is a definition doing the concept of basicness justice. Whenever we see it used it's about an unreflected conformity not a genuine like for popular things. The absolutely negative characteristics like entitlement, rudeness and prejudice we see in basic characters is not a mere association used to make us despise "basic" tastes, but a result of a characters self reflection and uncritical acceptance of the mainstream. While we have seen plenty of characters self aware of their basicness, their character development almost always includes passing judgement on their tastes. I also think that the "rebellion against mainstream is just as defined, thus basic, by mainstream as is embracing it" is oversimplified notion and falls victim to a false dilemma fallacy. The mainstream and not mainstream sets of likable things are not created equal. The not mainstream is much bigger than the mainstream. Liking the mainstream is way more specific than liking something else.

    Ymi_YugyYmi_YugyIl y a 29 jours
  • I love the term basic it allows for this video and the world to compare and contrast, group, and deconstruct characteristics of our past periods trends. So.

    Nyibol Chuol KuachNyibol Chuol KuachIl y a 29 jours
  • Can I be a basic bitch if I've never had pumpkin spice latte?

    sunshineforcesunshineforceIl y a mois
  • ah hell, y'all making me feel old with the mention of ohnotheydidnt. never really frequented the place (I preferred offshoots like ontd_political lol), but I definitely remember it fondly.

    Caterfree10Caterfree10Il y a mois
  • Some stuff are popular because, I don't know, they are good? Is drinking coke also basic? That's the most popular beverage in the world.

    Heidi L.Heidi L.Il y a mois
  • Uuuuuuugh stfu !!!!

    M CM CIl y a mois
  • I'm BEGGING YOU, now that series and films like I May Destroy You and Promising Young Woman are expanding the conversation, do a take on rape culture and rape tropes.

    PalmurcioWorldPalmurcioWorldIl y a mois
  • Most BBs are fine because they tend to evolve but Emily... well, she’s just basic. A character that cannot because the series is just rubbish.

    Zoe C.Zoe C.Il y a mois
  • I’m 2nd generation basic, raising the 3rd basic generation. Sorry NOT sorry. I AM like other girls 👏🏾

    Dimples DDimples DIl y a mois
  • Is it safe to assume that, unless the video is specifically titled to be about black people, this channel is generally white centered and thus not for black people? Im just asking.

    racheal413racheal413Il y a mois
  • If the term originated in the black community, to describe certain segements of black women...WHY is this video OVERWHELMINGLY, almost COMPLETELY centered on white women, totally ignoring the black women this term was based on... this channel is a damn trope all in itself.

    racheal413racheal413Il y a mois
  • I agree with most said here, and it's true that Emily from 'Emily in Paris' is acting true to herself, but it's also her ignorant self as well and the show lets people celebrate ignorance about other's people culture.

    Risky Rahmalia SofyanRisky Rahmalia SofyanIl y a mois
  • It's always something that originates in the black community that is then appropriated by the mainstream white community.

    Rasheida WimberlyRasheida WimberlyIl y a mois
  • I wish we could do the opposite of what we do. I wish we could just appreciate the different special people without insulting and hating on everyone else. Being obsessed with judging people for whether or not they are on trend is the problem.

    fearfulcatfearfulcatIl y a mois
  • Calling someone a basic bitch is the most basic insult ever.

    SharanyaSharanyaIl y a mois
  • Why can't women just like what they like without society looking down on them?

    Marina AguasMarina AguasIl y a mois
  • People like things because they like them and it makes them happy not because there popular or underground.

    CherryTopsCherryTopsIl y a mois
  • Ooh Emily in Paris is not something you should have included in this

    Pumpkin SpikesPumpkin SpikesIl y a mois
  • Um Elle Woods is NOT basic, YA basic.

    LaurenLaurenIl y a mois
  • Cher is not basic. Cher is a bad bitch.

    ShannaShannaIl y a mois
  • Will y'all stop stealing AAVE from Black people and turning it into sexist insults. I mean y'all did the same thing with Karen. Now y'all call everyone and their momma a Karen.

    Angels MusicAngels MusicIl y a mois
  • I came here to recall the CH video and saw a shot from it with a first minute

    Nieistniejacy ProgramistaNieistniejacy ProgramistaIl y a mois
  • White privilege? Really? - judge anyone by skin color, and skin color only is so racist. Why can't we just be individuals - not pigeonholed by this and that.

    Emily RoseEmily RoseIl y a mois
  • How about an essay on the minimalist lifestyle?

    Katherine SewardKatherine SewardIl y a mois
  • 12:40 "There's no way to win" NOT because of which one you are, but because you try to tell people how they're supposed to perceive you, instead of just doing your thing and stop engaging in the discussion. THAT makes you more likely to be called a poser, and to lowkey feel like one. It's a girl thing because girls care about it more and take themselves too seriously.

    Devi 4211Devi 4211Il y a mois
  • Emily in Paris may not be the best example, it’s come under fire recently for portraying stereotypes of French people, and it’s racism

    KStarKStarIl y a mois
  • Great video!....I still don’t desire to be basic though 😂

    Lalo MacKenzieLalo MacKenzieIl y a mois
  • Emily in Paris is a celebration of ignorance and stereotypes. It disgusts me.

    RosieSquallRosieSquallIl y a mois